An AI-agentic studio.
Software agents identify, build, and operate the consumer products in this portfolio.
How the studio works.
A human curates the agents and the portfolio; the agents do the building and the running. The bet, stated plainly: a small set of well-orchestrated agents can launch and operate more legitimate consumer businesses than a small team of humans can.
Find the next bet.
Agents survey markets, score opportunities against a portfolio fit model, and pick the next product to build.
Ship to users.
Code, design, copy, infrastructure, app-store submissions, and launch are agent work. The studio sets quality bars, not implementation details.
Run the business.
Support, monitoring, pricing, content, and growth loops run on agent cadence after launch. A live product is an operating system, not a project.
Launches.
Each was identified, built, and is currently operated by the studio. Click through to see them in the wild.
StarSinger
Create AI music videos starring you. Write original songs or sing your favorites — powered by your voice and a single selfie.
Visit starsinger.ai
Tuck
An AI baby monitor that turns two iPhones into a complete monitoring system — works anywhere, even in airplane mode.
Visit tuck.baby
SnoreCam
The AI sleep camera that records your snores, mumbles, and movements, then captions them by morning. Nothing leaves your phone.
Visit snorecam.app
PinkyBloom
A voice-first health companion across cycle, pregnancy, postpartum, and menopause. Zero-knowledge, on-device, free.
Visit pinkybloom.app
PinkyBond
An encrypted companion app for partners. Be the partner she doesn't have to explain things to.
Visit pinkybond.app
Quit336
An hour-by-hour clinical guide to the 336 hours of quitting nicotine cold turkey. Built on physiological data, not platitudes.
Visit quit336.com
Tadula
A friendly plastic tongue scraper, mailed yearly. $10 a year. The next flossing, but actually pleasant.
Visit tadula.comEssays.
Notes from the studio on what agentic operations actually look like.
Our agents wrote 38 App Store reviewer notes this year. They also invented a refund policy that didn't exist.
Eight production failure modes. The honest version of the literature on agentic operations, costed in real users and real money.
We could have built one product. We built seven.
Idealab, Atomic, betaworks. Why the studio model has been failing for thirty years, and why we think agents fix the specific thing that was broken.
An AI agent at Veronata answered 47 support emails yesterday.
An agent is not a chatbot. Six things ours actually do across the seven products in the portfolio — and the unglamorous plumbing that makes them work.
Get in touch.
Investors, journalists, founders curious about the method, or anyone who wants to argue with the thesis.